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Google Ads Case Studies

Real results from real clients. See how our PPC strategies deliver measurable ROI and growth.

HVAC Service Company

Home Services

The Challenge

An HVAC company was spending heavily on Google Ads but seeing poor conversion rates. Their cost per lead was too high and they were losing money on their campaigns.

Our Approach

We restructured their campaigns with tighter keyword targeting, created dedicated landing pages for each service, and implemented call tracking to measure true ROI.

68%
Lower Cost Per Lead
$42
Average CPL
5.2x
Return on Ad Spend
156%
More Conversions

Legal Services Firm

Professional Services

The Challenge

A law firm in a competitive market was struggling to generate quality leads. They needed to stand out against larger firms with bigger budgets.

Our Approach

We focused on long-tail keywords with high intent, created compelling ad copy highlighting their unique value proposition, and optimized for phone calls during business hours.

234%
Increase in Leads
$85
Cost Per Lead
8.1x
Return on Ad Spend
42%
Higher Close Rate

B2B Software Company

Technology

The Challenge

A SaaS company needed to generate qualified demo requests but was getting lots of clicks with few conversions. Their sales team was frustrated with lead quality.

Our Approach

We implemented audience targeting based on company size and industry, created a multi-touch remarketing strategy, and optimized landing pages for demo signups.

312%
More Demo Requests
$120
Cost Per Demo
6.4x
Return on Ad Spend
58%
Better Lead Quality

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