Facebook Ads Case Studies | Square Hole Marketing
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Facebook Ads Case Studies

Real results from real clients. See how our Facebook advertising strategies drive leads, sales, and growth.

Local Plumbing Company

Home Services

The Challenge

A family-owned plumbing company was struggling to generate consistent leads. They had tried Facebook ads before but saw minimal results and wasted budget on poorly targeted campaigns.

Our Approach

We built hyper-local targeting focusing on homeowners within their service area, created compelling before/after content, and implemented a lead form strategy that captured information without sending users off-platform.

312%
Increase in Leads
$18
Cost Per Lead
4.2x
Return on Ad Spend
47%
Lower CPA vs Previous

Online Boutique Retailer

eCommerce

The Challenge

An online clothing boutique needed to scale their Facebook advertising while maintaining profitability. Previous campaigns had high reach but low conversion rates.

Our Approach

We implemented a full-funnel strategy with lookalike audiences based on high-value customers, dynamic product ads for retargeting, and lifestyle-focused creative that resonated with their target demographic.

247%
Revenue Increase
5.8x
Return on Ad Spend
18K
New Customers
34%
Lower CPA

Family Restaurant Chain

Food & Beverage

The Challenge

A regional restaurant chain with 5 locations needed to increase foot traffic and build brand awareness in new markets where they had recently expanded.

Our Approach

We created location-specific campaigns with mouth-watering food photography, promoted limited-time offers, and used store visit optimization to drive people through the doors.

156%
Foot Traffic Increase
2.4M
People Reached
8.5K
New Followers
$2.10
Cost Per Visit

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